[Video credit to Bill Bergen](https://player.vimeo.com/video/261384683)

Video credit to Bill Bergen


Crunchyroll has a global user base of more than 120 million anime enthusiasts who enjoy streaming their beloved anime series and movies on various platforms such as TV, web, and mobile (iOS & Android). Furthermore, Crunchyroll engages in producing, licensing, and distributing merchandise, games, live events, and other offerings.

The Opportunity

Crunchyroll began in 2006 when Netflix was still sending out DVDs, and before Hulu, Disney Plus, and HBO Max existed. By 2020, Crunchyroll had grown to serve more than 100 million anime enthusiasts worldwide. However, the existing system architecture was outdated and hindering scalability. After Sony's acquisition of Crunchyroll, we were presented with the chance to implement significant changes to how we deliver anime to our global audience.

My Role


Time, and resources were the two biggest constraints when working on the living room applications. For the most part, design work has been done by myself, and one other designer. Being undermanned while also dealing with time constraints is always a hard. However, the team and I have delivered to engineers; IA breakdowns, wireframes, user flows, and high fidelity deliverables on time so that they’re able to do their job successfully.

User Migration flows for the Crunchyroll Apple TV application.

User Migration flows for the Crunchyroll Apple TV application.